Don't believe your hype
In today’s world of constant self-promotion, it’s pretty easy to fall into the trap of thinking that – to steal an old saying – your shit don’t stink. For individuals (and startups) trying to get noticed in an ever-crowded landscape, a little overt promotion never hurt. In fact, it is required in order to get access to the air, water, and sunlight the nascent enterprise needs to succeed. The point here is that it’s ok to exude confidence or even braggadocio as conditions merit; just don’t let things get to the point where you believe your own hype.